The answer is it can. I was recently interviewd by our local NBC affiliate in Omaha, NE about this very thing. Here’s a link to the written story as well as the video (which is unfortunately is NOT embeddable).

http://www.wowt.com/news/headlines/47481332.html

While I think social media can backfire on the job and there are ways to be smart about how you use social media, I also think (as I’ve said many times before) that it’s a fundamental shift in how we communicate and while it’s not poised to replace anything YET, it’s very valuable and not a skill or set of tools anyone should ignore.

That being said, I like being on camera, it’s fun.